The global wheat protein market is expected to reach USD 2.15 billion by 2025, according to a new report by Grand View Research, Inc. Globally increasing consumer preference for meat free diets and rising applications in end user industries has been major factors driving the market growth. In addition, growing incidences of lactose intolerance has led to the increased demand for the market.
Wheat proteins find wide applications in the food & beverages industry in various products including confectionary, bakery, dairy, nutritional supplements and sports foods. The rising growth in the food & beverages industry is expected to be the key driver for wheat protein market growth over the forecast period. The market is expected to witness substantial growth led by increasing applications in bakery and confectionary products owing to their bread making quality.
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Wheat gluten were the largest product category in 2015 and is expected to maintain a comparatively low growth rate over the forecast period. Wheat protein isolate is expected to witness fastest growth over upcoming years.
Nutritional supplements are expected to observe the fastest growth over the next nine years with an estimated CAGR of around 5% from 2016 to 2025. Wheat protein acts as a vital nutritional supplement for health. It is a low calorie supplement and contains higher level of glutamine as compared to whey and casein. It also helps to manage cholesterol levels and cure cardiovascular diseases. Varied benefits enable wheat protein to be an essential part of a healthy diet. Thus, driving the consumer demand.
Wheat protein isolates are majorly adopted by bodybuilders and strength training athletes as it is a high nutritional content protein and is low in calorie. As the consumer awareness regarding healthy lifestyle is rising the adoption of healthy nutritional supplements is augmenting. Wheat protein is increasing adopted as a vital health supplement mostly by people who prefer vegan and vegetarian diet. Moreover, increasing incidences of lactose intolerance is further augmenting the demand of wheat protein in the global market as a nutritional supplement.
Further key findings from the report suggest:
- The global wheat protein demand reached 679.7 kilo tons in 2015 and is expected to grow at a CAGR of 4.3% from 2016 to 2025
- Wheat gluten emerged as the largest product segment in 2015 and is estimated to generate revenue over USD 840.1 million by 2025
- Global wheat protein demand in dairy was 81.3 kilotons in 2015 and is anticipated to witness staggered growth over the next nine years
- The U.S. wheat protein market in dairy was 19.6 kilo tons in 2015 and is estimated to reach a total volume of over 21.6 kilotons by 2025
- The industry in Asia Pacific is projected to witness substantial growth over the next decade owing to various developments across major economies. The regional market is expected to grow at a CAGR of 4.8% from 2016 to 2025
- Archer Daniels Midland (ADM), Agridient, MGP Ingredients, AB Amilina, Cargill Inc. and Manildra Group, are few of the key market players of the global wheat protein market
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Rising health concerns among consumers are anticipated to spur the demand owing to the high nutritional value they provide in foods. Increasing cases of obesity all over the globe is expected to surge the demand as they are low in calorie leading to weight loss. In addition, the overall market is predicted to increase owing to the use by body builders and sportsmen for gaining muscles and enhancing strength. Rising applications of these proteins as an additive in animal feed is expected to augment the industry growth over the projected period.
The global market is expected to witness an exponential growth over the forecast period owing to the rising demand for high-proteins and healthy foods. Moreover, increasing demand in the cosmetics industry owing to the presence of gluten which acts as an emulsifier is expected to fuel the market growth over the forecast period.
However, restricted supply of wheat for extraction of proteins is expected to restrain the industry growth over the forecast period. Moreover, it contains gluten that can cause diseases among consumers which is expected to restrict the demand over the next seven years. Furthermore, increasing prices of wheat with high protein content is expected to confine the growth over the next seven years. Wheat gluten has gained considerable demand but owing to the presence of large alternatives and rising incidences of celiac disease the demand for gluten is falling. Thus, resulting in decrease in prices.
Isolates witness significant demand from health-conscious customers. The product would witness significant demand from fitness conscious customers and would observe improved demand. EU policies have adversely impacted the prices in Europe. The EU policies have encouraged production and export of starch gluten which has resulted in a decline in prices of wheat gluten. Baltic region and Russia have raised their production which would reduce import bills of Europe.
In terms of application, dairy dominated the segment in 2015. Huge presence of lactose intolerant people has supplemented the demand of global market in dairy application segment. This protein also acts as an effective substitute for lactose in fermented dairy products.
Soluble proteins enable to form functional dairy products. It is primarily a low-cost milk replacement for milk and is widely used in desserts and vegetable beverages. The target customer base of these products are lactose intolerant people. Moreover, hydrolyzed proteins also act as an efficient replacer for dairy proteins. Thus, rising applications in the dairy segment would continue to fuel the demand in upcoming years.
These proteins act as a vital nutritional supplement for health. It is a low-calorie supplement and contains a higher level of glutamine as compared to whey and casein. It also helps to manage cholesterol levels and cure cardiovascular diseases. Varied benefits enable it to be an essential part of a healthy diet. Thus, driving the consumer demand. Wheat based protein isolates are majorly adopted by bodybuilders and strength training athletes as it is a high nutritional content and is low in calorie.
As the consumer awareness regarding healthy lifestyle is rising the adoption of healthy nutritional supplements is augmenting. Wheat protein is increasingly adopted as a vital health supplement mostly by people who prefer vegan and vegetarian diet. Moreover, increasing incidences of lactose intolerance is further augmenting the demand of overall market as a nutritional supplement.